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Developing Existing Customers

SEND A CHALLENGE
TO YOUR COMPETITORS

Do not leave your competitors any chance! Only happy customers will stay loyal to you. How can you get there? By continuously maintaining the dialogue with customers which makes your customers feel well managed. We are happy to show you the measures that you can take in the B2B sales process to keep your existing customers and how you can use all potentials.

Small customer management

This is how you get going!!

In a cost/benefit analysis, C-rated customers quickly fall through the cracks. But watch out: the number of customers makes the difference! With the right strategy and suitable processes, you will get these loyal customers to commit to your company for the long term.

Small customer management

Tandem sales

Put your powers to work the right way!

Employ your outside sales force sensibly and have the inside sales staff use the phone to manage those of your customers who are the weakest in terms of sales generated, in order to activate sales as needed. Read here about how your outside sales force is complemented optimally by inside sales professionals.

Tandem sales

Cross and Upselling

Take advantage now!

Do you know the cross and upselling potentials of your customers? Is your sales staff equipped to make the fitting additional offer at the right moment? Read here about how you can recognise and take advantage of cross and upselling potentials.

Cross and Upselling

Customer segmentation

Pay attention to your ground work!

Sales professionals like their top customers particularly much. Small customers on the other hand are considered to be unprofitable and to require a lot of work. It is all the more important to delineate the customer groups correctly from each other and to work them accordingly.

Customer segmentation

Outside sales management

This is how you keep the balance!

A poorly managed outside sales force costs the company a lot of money. With the right sales figures and related transparency, costs can be reduced, motivation raised and sales increased.

Outside sales management

Partner management

Work hand in hand!

Find out here what the advantages are of a distribution partnership in channel sales and how you can find out who the right partners are for your B2B sales organisation.

Partner management

Contact centre actively promoting sales

Prevent the knock-out!

Your service centre has been a cost factor for years already and it is steadily increasing? Besides, you can hardly keep the service level with the present staffing? Find out here how you can turn a service centre into a profit centre.

Contact centre actively promoting sales

You prefer to generate sales growth with existing customers?

Of course, this is efficient but without new customers, your customer base reduces by a few percent each year. New customer acquisition is therefore required! How do you do this? Read up here:

Acquiring new customers